Social influence and risk

NN_Chung
 

VMPFC predicting social influence

 

In a more recent study published at Nature Neuroscience, we identified neurocomputational accounts describing the effects of social influence on risky decision makinf. The computational model suggested that following the choices of other people adds extra “utility” to the option chosen by other people. Thus risk seeking influence will increase the utility of the risky option and vice versa. vmPFC response to other-conferred utility predicted greater alignment with others

We are now conducting more studies trying to understand how the human brain deals with the multiple facets of risk.

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