Lab members

Principal Investigator

Research Fellows

Ph.D. Students

Research Assistants


George Christopoulos (Principal Investigator)

I hold a Ph.D. in Decision Neuroscience from the University of Cambridge (with Wolfram Schultz) and postdoctoral research at Virginia Tech and Baylor College of Medicine (Brooks King-Casas). I am the co-Director of the Culture Science Innovations,  Executive Committee director for the Methods/ Education section for the Academy of Management Org. Neuroscience Group (NEU), member of the Advisory Council for the Academy of Neuroscience for Architecture and collaborator for the UPenn Center for NeuroAesthetics.

In my lab we use advanced neurobehavioral methods to examine the following questions:

  • Environmental (Urban) Neuroscience: we focus on the effect of indoor and outdoor spaces, and their architectural characteristics on human performance, health and happiness. A recent grant examines the effect of soundscaping and sounds on human cognition
  • Human learning and decision making (risk and trust), with a focus on cognitive flexibility and computerised training of working adults
  • Beauty and aesthetics: deeper beliefs about beauty and how they affect consumption of cosmetics; and how culture and cultural symbols (statues, images, buildings) affect emotions as well aesthetic and other judgments;
  • Methods: besides traditional methods,  we employ behavioural methods derived from psychology; computational methods stemming from game theory, learning theory and microeconomics; and biological measurements such as human neuroimaging using functional Magnetic Resonance Imaging (fMRI) and EEG; and we are also interested in Virtual Reality and Wearables.

Besides typical grants (over $1.5m) we have also collaborated and supported by various private companies and multinationals (such as cosmetics companies) to understand how consumers choose and use cosmetics and other products, using implicit and explicit methods .

Our research has been published in leading multidisciplinary and specialized journals (Journal of Neuroscience, PNAS, Building and Environment, Energy Research & Social Science, Journal of Experimental Social psychology, Journal of Environmental Psychology, Journal of Business Ethics etc.). 

Research (PostDoctoral) Fellows

Adam Roberts (Ph.D. Sheffield; Previous PostDoc Oxford): Psychological and neurobiological aspects associated with the built environment

Alvin Lee (Ph.D. University of Western Australia)

I am a cognitive neuroscientist with a PhD from the School of Psychological Science, University of Western Australia, under the joint supervision of Allison Fox (Neurocognitive Development Unit) and Lies Notebaert (Centre for the Advancement of Research on Emotion). My PhD research aimed at examining the neurobiological underpinnings of obsessive-compulsive symptoms, as well as other internalising symptoms, in children and adults. Currently, I am a research fellow at Nanyang Technological University working on a project regarding the psychological effects of soundscape. My research interests include biological psychology, cognitive psychology, developmental psychology, and human factors.

PhD Students

Kim Loong (Environmental Decisions)

Please see here for my work. I am exploring the process and factors involved in decision-making with regards to energy-usage, efficiency and environmentally responsible behaviour. Prior to joining the DEON Lab, I completed a bachelor’s in Psychology and a Masters in Neuroscience at the University of Queensland.

SAM Yoke Loo, Emma (Science of Learning)

My research interests include organisational behaviours, career development, neuromarketing, behavioural & experimental designs, quantitative multivariate analysis, and psychometrics. For my thesis, I will be developing a nomological network of Cognitive Flexibility (CF) to explain the role and impact of CF on career decision making and outcomes.

Research Assistants

Yap Hui Shan

After my graduation from UB-SIM (in Psychology), I worked with a multi-disciplinary research group from NTU examining how different psychological and social factors can affect an individual’s functioning in (and their perception of) different spaces. My current research interest includes exploring topics related to social psychology, neuropsychology as well as learn more about different analysis methods.

Elliot Chan

Having graduated from the University of Buffalo undergraduate program in Psychology, I have been involved in various projects for the Lab, such as the creation of the Asian Face database. I am also an independent filmmaker, magician, martial artist, techno-wizard, and soon-to-be cyborg ninja on wheels. My special abilities include drinking copious amounts of caffeine with no ill effects, and cooking “3-minute instant noodles” in 2 minutes and 47 seconds.



Tanya Tan: Assistant Professor The Hong Kong Polytechnic University

Natalie Truong Faust: Assistant Professor, NOVA Business School, Portugal. Check out our Experimental Aesthetics & Asian Beauty section here to see what she is up to!

Yap Wei Jie: Data Scientist (NUS Singapore)

Eun Hee Lee: Assistant Professor, The University of Nottingham 

Chengwen (Daisy) Luo: Data Scientist and Machine Learning Specialist (BioFourmis) 

Sean Fitzgerald: City University of London (PostDoc)