Our research

(Follow us at PI’s linkedin https://www.linkedin.com/in/george-c-9a772364/ )

Neuroscience has made amazing discoveries. We now have the unprecedented ability to observe, record, analyse and even predict the human brain and body in vivo, sometimes 24/7 with millisecond accuracy.

Our aim is to introduce these extraordinary insights, concepts, theories and methods to disciplines that have not still appreciated this scientific revolution. These include architecture and engineering (urban neuroscience); decision making in management and business sciences , economics and education; aesthetics and culture.

Decision making is a central concept across almost all sciences studying human behavior. Our research covers the following interconnected topics (fig. 1):

Fig. 1: Overview of Research Topics

(Elliot Chan testing synchronised eye-tracking and EEG at a library at Norway)

Our aim is to uncover, explain, predict and improve human choice behavior.


*Some notes about our name:

deon: in Greek δέον, is the root for deontic:

deontic [diːˈɒntɪk]


(Philosophy / Logic) Logic

a.  of or relating to such ethical concepts as obligation and permissibility

b.  designating the branch of modal logic that deals with the formalization of these concepts

[from Greek deon duty, from impersonal dei it behoves, it is binding]

Collins English Dictionary – Complete and Unabridged © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003

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