Our research

(Follow us at PI’s linkedin https://www.linkedin.com/in/george-c-9a772364/ or Twitter @deonlabNTU1 )

Decision making is a central concept across almost all sciences studying human behavior. Our research covers the following interconnected topics (fig. 1):

Fig. 1: Overview of Research Topics

(Elliot Chan testing synchronised eye-tracking and EEG at a library at Norway)

Our aim is to uncover, explain, predict and improve human choice behavior.


*Some notes about our name:

deon: in Greek δέον, is the root for deontic:

deontic [diːˈɒntɪk]


(Philosophy / Logic) Logic

a.  of or relating to such ethical concepts as obligation and permissibility

b.  designating the branch of modal logic that deals with the formalization of these concepts

[from Greek deon duty, from impersonal dei it behoves, it is binding]

Collins English Dictionary – Complete and Unabridged © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003

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